Known as the Saint Tropez of
South America for its unspoiled beaches and exceptional architecture, Punta del Este will amaze you with its variety of sights, luxury hotels, international gastronomy, art galleries, and vibrant nightlife.
The peninsula is divided by
Gorlero Avenue, an upscale shopping area. Valentino, Tommy Hilfiger, Donna Karan, Gianni Versace, Nike, and Banana Republic are among the many international brands represented here.
Attracted by the natural beauty and the European way of life, many expats have chosen to move and settle here. Gorlero's palm-tree-lined 11 blocks features a wide range of banks, boutiques, movie theaters, casinos, music stores, exchange bureaus, and restaurants. It is a popular spot for teenagers and nightlife-lovers of every age and inclination.
The famous craft market, located in Plaza Artigas in the center of the peninsula, accommodates more than 200 stands that sell everything from simple souvenirs and woolen or leather clothes, to jewelry and semi-precious stones. The anticipatory atmosphere as workers set up the market the previous night is not to be missed, as painters and caricaturists display their work and bands play into the wee hours.
Each year, Punta del Este welcomes movie and TV celebrities, as well as businessmen, cultural representatives, and international politicians. In fact, during the high season, this South American tourism resort comes to resemble a playground for the worldwide jet set.
Over the years, the resort has undergone major infrastructure reforms to provide its visitors with the best services. The major shopping mall, Punta Shopping, located on
Roosevelt Avenue, now hosts renowned boutiques, shops, movie theaters, restaurants, children's play areas, bowling alleys, and more… For the safety and convenience of walkers and cyclists, Punta del Este provides wide footpaths and cycle lanes.
The great attraction of this city is the broad range of choice it offers visitors. Choose from simple inns to deluxe international hotel chains; local family-style dining to gourmet international cuisine; international theater to jazz festivals; and major sport competitions, such as tennis or polo. There is always something to do in Punta del Este, day or night.